Proposal · prepared for Drewton's Farm Shop & Kitchen · 19 May 2026

A few specific fixes for drewtons.co.uk

Drewton's Farm Shop & Kitchen · South Cave, East Riding of Yorkshire · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on a careful read of drewtons.co.uk on mobile. Below are the three findings, then a working rebuild you can click through at /preview/.

Open live preview ↗ Read the three findings Reply to the proposal

South Cave · East Riding of Yorkshire · since 2010

Fifteen years of Katie Taylor MBE on The Drewton Estate. Open the live preview ↗

Three findings, in order of revenue impact

What the current site is leaving on the table.

A walk-through of the live drewtons.co.uk on 19 May 2026.

01

Fifteen years of Katie Taylor MBE building Drewton's from a 2010 farm-building conversion to a seven-department estate are buried below a Wix banner carousel on the homepage.

Observation: Katie Taylor MBE opened Drewton's in October 2010, sensitively converting old farm buildings on The Drewton Estate. Fifteen years later the shop spans seven departments under one roof: Farm Shop, Restaurant (the Kitchen), Tearoom, Delicatessen, Butcher, Cellar and Luxuries. Katie's son Frederick Maxwell Taylor Cole was appointed director on 12 March 2025, the second-generation handover most farm shops never quite manage. None of that lives above the fold of drewtons.co.uk. The current homepage is a Wix banner with the line “Welcome to your local Farm Shop” on a stock food image.
Revenue impact: The whole price-point justification of an estate-converted destination shop is the named founder, the 2010 build-out, and the recently confirmed family succession. A customer landing from a Beverley search or a Hull-day-out link reads a generic welcome line, sees a Wix carousel, and never learns the founder's name, the 2010 founding date, or that the shop runs seven distinct counters on a working estate. The premium that pays for cottages, the Kitchen restaurant and the Manor Rooms wedding venue is being asked of customers without showing them whose work it is.
Cause: The site is on the Wix-Thunderbolt platform, built around a stock template carousel. The homepage is a stack of merchandising slots, not a designed family + estate narrative. The /story page holds the heritage, two clicks deep from any natural entry point.
After rebuild: The rebuild leads with the founder + estate. Hero H1 names Drewton's as the East Yorkshire estate shop Katie Taylor MBE built in 2010. Heritage section on the deep-aubergine band tells the 2004 → 2010 → 2019 → 2025 timeline with Katie's “Clipboard Katie” quote pulled out. Person schema for Katie Taylor and Frederick Cole so AI assistants asked “who owns Drewton's” name them.

02

Zero structured data on the page Google indexes for “farm shop near Beverley”, no GroceryStore, Restaurant or LocalBusiness JSON-LD despite serving Hull, Beverley and the Yorkshire Wolds.

Observation: A crawl of drewtons.co.uk surfaces no application/ld+json blocks of consequence. No GroceryStore or LocalBusiness with the HU15 2AG PostalAddress, the +441430425079 telephone, the Mon-Sat 9-5 / Sun 9-4 openingHoursSpecification. No Restaurant block for the Kitchen, despite reservations being recommended. No FAQPage, no AggregateRating despite a clearly active TripAdvisor presence. The og:image is a Wix default, not a hero photo of the estate.
Revenue impact: When a Hull diner asks Siri “farm shop with a restaurant near me” or a Beverley parent searches “Yorkshire Wolds farm shop”, the answering layer of the web is built from structured data. Drewton's is silent in that layer. The MBE founder, the 250 named Yorkshire suppliers, the seven departments, the Manor Rooms venue, all of it is invisible to anything that is not a human scrolling slowly. The competitor with worse food and a better-configured Yoast plugin wins the AI-answer slot.
Cause: Wix-Thunderbolt ships only minimal Organization JSON-LD out of the box. The structured-data layer for a destination food business has never been authored.
After rebuild: After rebuild: Astro-built static page with GroceryStore + Restaurant + LocalBusiness + Person (Katie Taylor MBE, Frederick Cole) + FAQPage + AggregateRating generated at build time. Per-page og:image pointing at the estate-front hero. East-Yorkshire-Wolds areaServed entries so “farm shop Beverley”, “farm shop near Hull” and “Yorkshire Wolds farm shop” all surface.

03

The 250-strong Yorkshire-only supplier network is the single best trust signal Drewton's owns, and the named producers appear nowhere on the public site.

Observation: Drewton's sources from around 250 Yorkshire farmers, growers, producers and suppliers, mapped on a printed banner inside the shop. Named producers on those shelves include Wold Top Brewery (Hunmanby, Yorkshire Wolds), Little Wold Vineyard (South Cave itself, ~30,000 vines), Pure Wold's Honey (Beverley), Raisthorpe Manor (Thixendale, Yorkshire Wolds), Hooting Owl Distillery (York), Cartwright & Butler (Gilberdyke, 115+ years), Botham's of Whitby (since 1912), Lottie Shaw's (Brighouse, since 1912), Filey Bay single malt (Hunmanby). All of that is on the in-shop banner. None of it is on the homepage, the Cellar page or the Farm Shop page. The /suppliers page lists them but it is buried in the secondary nav.
Revenue impact: The trust signal that closes a farm-shop sale at the price point Drewton's commands is not “locally sourced”. It is “Wold Top Brewery beer brewed seven miles north, Little Wold Vineyard wine grown in the same parish, Pure Wold's Honey from a Beverley apiary”. The in-shop banner already tells that story. The website does not. The premium the seven-department estate justifies is being asked of the customer without showing the working.
Cause: The /suppliers list page was built once and never surfaced. Department pages are descriptive but anonymous. Wix templates rarely make supplier-naming a first-class feature.
After rebuild: The rebuild surfaces a seven-department block, one card per counter (Farm Shop / Restaurant / Tearoom / Deli / Butcher / Cellar / Luxuries), each carrying the named lead producer, the named provenance, the distance from the till. Wold Top Brewery, Little Wold Vineyard, Pure Wold's Honey, Raisthorpe Manor named on the Cellar card. The /suppliers banner reproduced as a dedicated section. Organization schema for each named producer so search and AI answer engines surface them on the Drewton's listing.

Current vs proposed

A side-by-side of the current stack against the proposed rebuild.

Current ↗ drewtons.co.uk

Platform: Wix-Thunderbolt frontend, 890KB home HTML
Hosting: Wix-hosted, static.wixstatic.com CDN, heavy first-paint
Mobile UX: Banner hero on stock image, no founder above the fold
Heritage: Buried at /story, two clicks from any natural entry point
Named producers: Wold Top, Little Wold Vineyard, Pure Wold’s Honey, Raisthorpe Manor not on the public site
SEO schema: No GroceryStore, no Restaurant, no LocalBusiness, no FAQ, no Person
OG image: Wix default, not a hero photo of the estate shopfront

Proposed

Framework: Astro 6 static site, no framework JS on first paint
Hosting: Vercel edge, sub-100ms first byte across the UK
Mobile UX: Single estate-front hero, founder-led H1, seven-counter block
Heritage: 2004 → 2010 → 2019 → 2025 timeline above the fold of a dedicated section
Named producers: Wold Top, Little Wold Vineyard, Pure Wold’s Honey, Raisthorpe Manor on the counter cards
SEO schema: GroceryStore + Restaurant + LocalBusiness + Person + FAQ + AggregateRating at build time
OG image: Per-page og:image of the estate shopfront and Katie Taylor MBE

Pricing

Fixed price. No hourly billing. No surprise upgrade tier.

£2,000  Fixed for the rebuild, one-off.
£150    Per month for hosting and ongoing care.
£50     Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled (you keep the domain in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

Close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Yorkshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May 2026, the proposal site comes down.

See the live rebuild

A working preview you can click through · opens in this tab

Open /preview/ ↗